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I Can't Believe It's Not Butter!
I Can't Believe It's Not Butter! is a butter substitute,〔Calvani, Terry. ''Antiturst Law Journal'', 1989, "Advertising Regulation: The States v. FTC. "...a nationally distributed butter substitute, 'I Can't Believe It's Not Butter.'")〕〔Cerklewski, F.L. ''Journal of Food Composition and Analysis'', 2005, "Calcium fortification of food can add unneeded dietary phosphorus". "...and butter substitute (I Can't Believe It's Not Butter..."〕 produced by Unilever.〔(【引用サイトリンク】 title=Brands for life )〕
==History==
The J.H. Filbert company, based in Baltimore, Maryland, developed the product in 1979 as a low cost alternative to butter for the food service industry.〔(【引用サイトリンク】 Unilever Corporate History )〕 The retail branding has its origin with a comment by the husband of a company secretary when sampling the product, and it was first marketed to retail consumers in 1981.〔〔 The company was acquired by Unilever in 1986. Unilever expanded sales of the product, previously only available primarily in the Washington/Baltimore area, throughout the United States in 1988, and later to the United Kingdom, Canada and Mexico in 1991.〔Wyman, Carolyn (2004). ''(Better Than Homemade: Amazing Foods That Changed The Way We Eat )''. Quirk Books. pp.50-52. ISBN 1931686424〕〔(【引用サイトリンク】 title=I can't believe it's not Butter! )〕〔(【引用サイトリンク】 title=I Can't Believe It's Not Butter )〕〔Jones, Geoffrey (2005). (''Renewing Unilever: Transformation and Tradition'' ). Oxford University Press. pp. 102-03. ISBN 0199269432〕 The product was put on the market in Germany in 2011 and in Chile in 2012.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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